FILTRO
BRANDING
Filtro is a photography studio conceived with the idea of offering product photography services to start-ups and small enterprises. Their major aim is to fulfil the demanding necessity firms face nowadays with social media, at an economic price and a friendly atmosphere.
When we first delved into the project, it was decisive to create not only a logo but a whole brand identity which represented the unique philosophy and personality of the agency: "a photography agency for those who are not looking for a photography agency".
BRAND PERSONALITY
FRESH – CREATIVE – YOUNG – NONCONFORMIST – MINIMAL