EL IMPERIO DE LIBROS

BRANDING

MARKETING COLLATERAL

El Imperio de Libros is a bookstore and creative space located in the artistic neighbourhood of Ruzafa, Valencia. Mamen, owner of the store, writer, and feminist activist, aimed to create a space to encourage writing, literatura and self-expression; and lo highlight the indisputable role woman have in society. In this way, the space offers a wide

range of new and second-hand books and workshops to boost your creativity.  The whole brand identity revolves around the Greco-Roman Empire, the goldenness of this Era, cradle of the literature and the spirituality, power and mysticism embodied by women.

BRAND PERSONALITY

CREATIVE  – BOLD – ARTESANAL – STRONG