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Wellness & Beauty
Branding, Packaging Design, Marketing Collateral & Digital Design.
ORUM is a wellness sanctuary, which advocates for traditional handcrafted beauty. Inspired by antique civilisations and ancestral techniques, ORUM aims to look back to our roots in order to understand the beauty that lies within us. The intention behind this rebranding was to blend together an anthropological and scientific approach. To achieve that, we created a unique identity that combines the beauty of both digital and analog processes and tools and we designed custom handcrafted raw illustrations, followed by museum–wise and technical explanations. We have together developed in a collaborative process a wide range of products and other collateral.
PHOTOGRAPHY by Andrea Savall COPYWRITING by Isabel Simó
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