THE ANTIDOTE CO.
The Antidote Co. is an organic plant-based brand from Sydney, Australia, which believes that healthy wholesome food should be available and accessible for everybody. Their purpose is to nourish people and foster a healthy community by offering a wide rage of affordable vegan food products. The brand stands up for health and takes a hand-on approach to contributing to the sustainability of our
planet. As a Australian brand, one of the main requirements was to create a coastal, natural and easy-going vibe. For that purpose, we designed a versatile logotype, where the icon depicts the antidote (food) that will make you thrive and grow. Following this concept, we also created corporative illustrations and patterns inspired in the rich and diverse nature of the country.
AIRY – AUSTRALIAN – DELICATE – NATURAL