The Rei Studios is a lifestyle wellness studio located in Valencia, Spain. Rooted in the well-aging philosophy, their major aim is to reframe the relationship with our bodies, our wellbeing and the way we age. Spirituality, strength, femininity, transparency and security are the core values of the brand. When Raquel, founder of the studio, first contacted  me,  she manifested the  necessity  of  creating  astrong but delicate identity, rather tan a soft and neutral image. For this purpose, we selected a minimal, bold and outstanding color palette based on earthy tones, so that we create a direct link with nature. Combined with an elegant and unique typography and minimal illustrations and corporative patterns, the brand radiates sensitivity, delicacy, honesty and reliability.